Customer Loyalty

A smiling man wearing glasses and a rust-colored shirt holds several small shipping boxes, looking excited as he examines one in his hand. The image is framed with blue graphic shapes and includes the Talon.One logo in the top left corner.
Customer Loyalty

Beyond basic discounts: Loyalty that actually works

How brands can drive customer behavior, protect their margins, and stand out in a new era of commerce.

Morning Brew Creative StudioTOGETHER WITH Talon.One
woman receiving a bag
Retail

Turning seasonal demand into lasting customer relationships

The future of retail is gamified interaction.

Morning Brew Creative StudioTOGETHER WITH Zeta Global
Haleon Sensodyne clinical white toothpaste
Marketing

Innovation, inclusivity key to brand loyalty for Tums-maker Haleon

US CMO Katie Williams shares the consumer healthcare CPG efforts that’ve kept shoppers coming back.

Erin Cabrey
Shopper in Ulta Beauty in Target shop-in-shop
Stores

Before Ulta Beauty halted its Target expansion, Target employees saw problems first

Target’s high shoplifting rates and failure to adequately staff its Ultas may be contributing factors.

Erin Cabrey, Andrew Adam Newman
A generic gift card wrapped with a bow.
Marketing

Sephora, Amazon, and Target top WalletHub’s best gift cards list

Retailers should note increased awareness about cards’ resale value, fees, and discounts.

Andrew Adam Newman

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