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Why ‘boneless’ couches went viral, and how brands are capitalizing on the trend
A sofa compressed in a box appeals to urban dwellers and slashes brands’ logistical costs.
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A sofa compressed in a box appeals to urban dwellers and slashes brands’ logistical costs.

Co-founder Rishi Prabhu said while the DTC model has performed well for the brand, he saw rising demand for one-off purchases

AI is the biggest fundamental shift that will change the way DTC brands serve ads and how shoppers shop from DTC.
The delisting comes as efforts to revive the struggling DTC brand continue, but not fast enough for markets.
Insiders say more housewares, electronics, and toy brands will enter the fray.
Swifties, lavender skort, virality, and art come together like an almost perfect pop culture moment, in this story by Erin Cabrey.
Zara and New Balance entered the fray, and the wall between new and used e-commerce began to fall.
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.