E-Commerce
Coworking with Luis Jesus Garcia
He’s Director of Business Growth at Via Trading.
AI in E-Commerce
Artificial intelligence is rewriting e-commerce operations. Coverage of AI applications in search, merchandising, forecasting, and customer service for retail practitioners.
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E-Commerce
How Estée Lauder’s Too Faced created its first AI ad campaign with Adobe
AI tools to enhance content, video, and photography are becoming one of the top use cases for generative AI.
E-Commerce
The Amazon-Meta rivalry has found its latest sidekick: AI wristbands
Both tech giants view AI wristbands as the future of ubiquitous computing, with Amazon prioritizing voice-activated assistance while Meta emphasizes gesture-based control to power its Metaverse.
E-Commerce
Meta is making it easier for e-commerce advertisers to have video ads
Meta’s new tools let advertisers create more video content that can be used in ads on Facebook or Instagram Reels.
E-Commerce
Retailers’ lack of integrated data is hampering AI adoption: study
For many retailers, data is currently scattered across departments, making it harder to adopt AI-powered tools.
E-Commerce
How Unilever uses AI in its food innovation process
AI modeling accelerates the creation of new products and even helps the company predict how consumers will feel about them.
E-Commerce
Q&A: Chief People Officer Donna Morris on Walmart’s embrace of generative AI
How the country’s biggest retailer is offloading key tasks to AI.
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