Whatnot adds Shopify plug-in to grow liveshopping
Shopify sellers can now auto sync their products, inventory, and orders on live shopping platform Whatnot.
Live shopping trends, platform updates, and retailer strategies from the US and global markets. See how brands are turning real-time video into a commerce channel.
Shopify sellers can now auto sync their products, inventory, and orders on live shopping platform Whatnot.
The average order value in live shopping is 20%–30% higher than traditional e-commerce, Sandie Hawkins pointed out.
He’s CEO and founder of Ship Essential.
The live shopping platform generated more than $6 billion in GMV this year.
The secondhand platform returned to NYFW with another iteration of its endless runway show in partnership with a series of designers.
Bryan Moore said the platform has seen an over 75% uptick in inbound partnerships from brands and retailers.
The company is doubling down on social commerce as TV viewership declines.
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