Private label sales hit a record $283 billion in 2025
Brands Target, CVS, and Walmart were the fastest growing private labels last year.
Coverage on store brand strategy, private label product development, and how grocers are competing with national brands on quality and margin.
Brands Target, CVS, and Walmart were the fastest growing private labels last year.
The grocer’s rapid growth could push its store count above Kroger.
CFO Todd Foley downplayed tariffs and highlighted margin growth opportunities on the call.
The legal battle over the Kroger-Albertsons merger dominated headlines, while many grocers doubled down on private label.
“If you have not paid enough attention in the past on the core attributes of retail brands, then that will be a painful journey to correct it,” Frans Muller told Retail Brew.
New data from Numerator reveals which channels and retailers are finding success with owned brands.
As consumers face inflationary pressures, the private label boom is projected to impact seasonal food shopping.
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