Hosting a Super Bowl party may cost a pretty penny this year
Per Financebuzz, hosting a Super Bowl party will be 7.2% more expensive than in 2025 and 43.9% more expensive than 2020.
• less than 3 min read
Thinking of hosting a big Super Bowl bash this year? You might want to brace yourself…and your wallet.
Per government and grocery price data compiled by FinanceBuzz, hosting a Super Bowl party will cost 7.2% more this year than in 2025. That puts the price tag for a 10-person gathering at about $167, up from $155 last year.
It seems some of the biggest jumps are coming from classic game-day staples. Chicken wings, for instance, rose from $31.30 to $39 (a nearly 25% increase in just one year) and 60% higher than in 2020. Veggie trays aren’t immune either, climbing from $9.90 in 2025 to $11.79 this year, a roughly 19% increase.
Other items with notable price hikes include potato chips and beer.
Zooming out, Super Bowl party costs are up 43.9% since 2020, far outpacing inflation, which rose 25.6% over the same period.
Those increases track with broader grocery inflation tied to tariffs and ongoing economic uncertainty. A January 2026 New York Times report found coffee prices up 19.8% year over year, followed by beef (16.4%), frozen fish (8.6%) and lettuce (7.3%).
Higher food costs have also trickled onto menus. As Retail Brew previously reported, median cold brew prices rose 4.2% YoY in September 2025, per Toast, while burritos (3.2%), burgers (3.1%), and wings (2.4%) also got pricier.
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About the author
Jeena Sharma
Jeena covers the business of luxury and fashion, reporting on the brands and strategies shaping the global retail landscape.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.
By subscribing, you accept our Terms & Privacy Policy.