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Cat Person Wants to Rebrand Cat People

It's not the worst time to launch a petcare brand.
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Cat Person

· less than 3 min read

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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

“Cat Person” is usually shorthand for Angela Martin types or that New Yorker story you never finished reading. Now, it’s a day-old petcare brand that hopes Instagram-friendly packaging will override those associations.

The details: Cat Person sells wet and dry food, beds, bowls, treats, and toys. It received funding from Harry’s Labs, the brand incubator of shaving company Harry’s. You can tell because Cat Person shares the muted color palette and sans serif font Harry’s made famous.

Cat Person’s cofounders say they aim to be the petcare company that doesn't treat cat owners like “second-class citizens.” According to an AYTM survey commissioned by Cat Person…

  • 54% of cat owners have bought their felines dog toys.
  • 47% believe pet stores don’t offer enough cat products.

About the timing...applications to foster pets are spiking across the U.S. as the coronavirus forces workers to spend most of their time at home. As for the 42.7 million U.S. households that already own a cat, Cat Person cuts one more trip to a store out of the equation.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.