The 10 Fastest-Growing Athleisure Brands by Online Traffic

SimilarWeb exclusively shared the ten fastest-growing athleisure brands by site traffic in Q2 with Retail Brew. So far, the work(out) from home movement is trending in indie brands’ favor.

• Alo Yoga topped the list with 131.5% quarter-to-quarter traffic growth; Vuori Clothing followed with 93.1%.
• Nike led the biggest brands with a 92.7% jump, while Lululemon and Fabletics logged at least 50% increases.
• DTC brands including Outdoor Voices, Gymshark, and Public Rec notched more than 30% growth each.

SimilarWeb

All those clicks are another sign of athleisure’s resilience in a saggy apparel market. Traffic across the top ten athleisure retailers spiked 13% above holiday levels in May as shoppers adopted comfier dress codes—and consumers have sustained those levels since.

Side stretches: If you give a quarantiner some leggings, she’ll want a spin bike to go with it. “I expect at-home workout machines to follow this same [traffic] trend,” Jamie Drayton, lead retail consultant at SimilarWeb, told Retail Brew. “As [Lululemon’s Mirror acquisition] shows us, these two categories are closely linked.”

My takeaway: The halo effect from COVID-19 trends may not crown a new athleader by market share, but it’s increasing traffic to smaller brands when they need it most.

For more on the growing athleisure market, check out Retail Brew's previous coverage:

• Why American Eagle Outfitters Launched a New Athleisure Brand During the Pandemic
• With a New Chairwoman and Renewed CEO Hunt, Outdoor Voices Could Bounce Back