Secondhand shopping has been almost as productive as Taylor Swift in 2020, with resale platforms planning to IPO (thredUP, Poshmark) and others securing new funding (Vestiaire Collective, Rebag). Still, thredUP thinks secondhand needs destigmatizing.
Its solution? A shared logo for thrifted items.It’s a patch sewn with the word “Thrifted” over a teal hanger, made in a collaboration with designer Christian Siriano.
- Shoppers and other resale outlets can order the patches from thredUP.
- Select items from Everlane, J.Crew, Lacoste, and more already have the patch applied on thredUP’s site in a limited-time store. In some cases, the thredUP patch covers their original logo.
ThredUP execs told reporters the logo is meant to help shoppers share their commitment to sustainable shopping. In an internal survey, two-thirds of shoppers said they’re “proud” to shop secondhand.
- But positive polling ≠ willingness to wear a virtue badge. Shoppers may think choosing used clothing is enough without extra signaling.
Another angle: In spite of a growing trend toward brand approved resale, some retailers could see shared imagery on their items as a value-diminisher.
+ While we’re here: Resellers have turned to sites like thredUP and Poshmark for extra cash. But there’s a chance that platforms oversold on promises of secondhand income, Wired reports.
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