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Covid-19 Vaccines: Retailers Prepare to Administer Immunizations

Target and Walmart are joining the distribution effort.
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less than 3 min read

TOPICS: Stores / Store Operations / Workforce Management

The first shipments of the Covid-19 vaccine are currently making their way across the U.S. Now comes a logistics tango with partner retailers.

The first phase: Distribution. So far, it’s divided into two retail tracks:

  • In-store: Pharmacies and grocers were approved to distribute free vaccines last month. Superstores recently got on board: Target and Walmart are also prepping their in-store pharmacies for staff and shopper vaccinations.
  • On-site: Walgreens and CVS are lending their pharmacy staff to nursing homes. In an announcement Friday, Walgreens said it could vaccinate its first patients before Christmas.

The next challenge: Making sure all those syringes are administered, especially on retail employees. Store and fulfillment center staff have been susceptible to Covid-19 while working in close quarters.

  • Administering the vaccine may eventually allow retailers to roll back capacity caps in stores and behind the scenes.
  • But requiring a vaccine to return to work could open up legal and cultural hurdles from any wary employees.

A past solution? Inoculation incentives. Publix, for example, hands out $10 gift cards to anyone who gets a flu shot at its in-store pharmacies.

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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.