resale

Nordstrom Taps into Secondhand Retail Surge with Goodfair Partnership

Goodfair CEO Topper Luciani told Retail Brew the vintage site is eyeing further retail expansion.
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Goodfair

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Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Nordstrom partnered with Goodfair, a secondhand clothing site, to launch monthly online vintage drops last week. It wasn’t just the GameStop turmoil that pushed the news from your radar: The first drop sold out before I (Halie) could take a screenshot of the shop.

The details: Goodfair’s first collection for Nordstrom included 50+ pieces ranging from graphic tees to old-school sweatshirts. In Gen Z-oriented fashion, the site defines vintage as anything produced pre-2000.

The dynamics: Goodfair CEO and founder Topper Luciani told Retail Brew that the company’s roadmap always included a stop at a major retailer. It landed on Nordstrom for its “elevated branding” and potential to intro Goodfair to shoppers beyond its devoted TikTok following.

  • Nordstrom’s POV? Shoppers’ feedback and on-site searches told execs they wanted the retailer to get more “responsible.”
  • That’s manifested as a renewed resale effort, as well as major diversity and inclusion investments, BoF reports.

Reduce, reuse, revamp

Department stores themselves have been at risk of getting upcycled for years—in a 2021 twist, into e-comm fulfillment centers or vaccination hubs. Pre-Covid, many tried to capitalize on the surging resale market, and boost their relevance among younger shoppers, with secondhand apparel partnerships.

Fast forward: Nordstrom’s decision to borrow a scarcity-driven sales model and dated skus may have been the ultimate upcycle. After the first Goodfair assortment emptied out, Luciani told Retail Brew that Nordstrom tripled its order for next month.

We could see additional brands repeating this outfit to recapture customers. Goodfair aims to eventually “sell secondhand in all big box retailers,” Luciani said.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.