e-comm

Adobe Analytics Estimates Online Spending Will Reach $1 Trillion by 2022

In a new report, Adobe Analytics shows just how sticky new online habits have become.
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Francis Scialabba

· less than 3 min read

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In a new report shared with Retail Brew, Adobe Analytics predicts 2022 will be the first trillion-dollar year for e-comm. It’s not because Amazon’s finally cracked luxury fashion.

It’s a new New Normal. One year after the first round of store distancing, digital momentum’s building. Online spending for the first two months of 2021 increased 34% YoY to $121 billion, and Adobe Analytics expects online sales this year to reach up to $930 billion.

How we got here: You’ve likely lived the story. The pandemic (temporarily) closed physical stores and highlighted pixelated ones last year, sending online spending to $844 billion between March 2020 and February 2021.

  • $183 billion in extra spending poured in as quarantine sent shoppers online, per Adobe Analytics.

Pivots → lifestyles: A year and change into the pandemic, retailers’ adjustments are sticking. Buy now, pay later adoption is up 215% YoY for January and February; curbside pickup increased 67% YoY last month.

Bottom line: We know shoppers aren’t ready to quit clicking and collecting, but the categories they’ll choose in 2021 are still a question mark. Good thing Retail Brew has something special in the works on this exact topic. 👀

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