Cleaning items are still hot commodities among consumers
Shoppers purchased 15% more home-cleaning items in 2021 than in 2019.
Studio Peyo
· less than 3 min read
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Clean freak or not, it turns out that shoppers are still reaching for Clorox wipes.
In 2021, shoppers purchased 15% more home-cleaning items than in 2019, a boon for companies like Clorox Co. and Procter & Gamble.
Clean slate: Across the board, sales haven’t exceeded 2020’s pandemic highs, but supply-chain shortages haven’t affected cleaning products to the extent of the larger CPG industry.
- 5.5% of home-disinfectant items were out of stock by the end of 2021, as opposed to 19% a year prior, per Euromonitor e-commerce data from January 12, cited by Bloomberg.
Pay up: Price hikes, though, seem unavoidable as inflation takes hold. P&G is planning more increases across categories and brands as soon as next month, after already raising price tags.
“Consumers are starting to feel this now and digest it a bit, so it’s going to be interesting to see if there’s some trade down to lower-priced brands, to private label, or, in the case of certain categories, trade out altogether,” Jefferies LLC research analyst Kevin Grundy told Bloomberg.—KM
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