Retail

Coworking with Aubrie Pagano

She's a general partner at Alpaca VC.
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· less than 3 min read

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Aubrie Pagano is a general partner at Alpaca VC, where she looks for the next big idea in retail. It probably helps that she started a company herself: Pagano co-founded Bow & Drape—and served as its CEO—an online retailer that sold customized tops and more, landing her on the Forbes “30 Under 30” list in 2015.

How would you describe your job to someone who doesn’t work in retail? I invest in the next generation of commerce companies.

One thing we can’t guess about your job from your LinkedIn profile: I always wish I had more time to support founders.

What's your favorite project you’ve worked on? Working on the early days of Titles, which is a stealth mode company, on their user flows and metrics for launch. Working with founders through product-market fit is really exciting to me. It’s where the spark of invention meets the test of the real world.

What emerging retail trends are you most excited about? It’s a tie between live commerce and recommerce. Live commerce has been a huge trend in Asia—projected to reach $300 billion in sales in 2021—and is now just making its way to the US. Shopping as live entertainment has been around for a while here, if you think about HSN and QVC, but the new ways of live shopping leaves room for a younger, mobile-first, influencer-led experience.

For recommerce, a combination of shifting consumer mindsets toward sustainability, finding uniqueness in 1/1 items from the past, and affordability will drive this industry forward.

Hands down, the best fast-food restaurant chain is…Subway.

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