International

Brands and businesses scramble to respond to war in Ukraine

As for whether the fashion industry should proceed as normal, one Ukrainian designer was direct: “Definitely not.”
article cover

Dimitar Dilkoff/Getty Images

· less than 3 min read

Stay up to date on the retail industry

All the news and insights retail pros need to know, all in one newsletter. Join over 180,000 retail professionals by subscribing today.

As Russia’s invasion of Ukraine presses on, so do calls to respond to the crisis.

We shared Kyiv-based designer Ruslan Baginskiy’s email to Vogue Business yesterday. Dima Ieveko—founder of Ukrainian outerwear brand Ienki Ienki, which was at Milan Fashion Week—also spoke to GQ about finding a safe place for his employees in Ukraine while he was in Italy.

  • “I’m with every person constantly on the phone, asking, ‘Where are you, what’s happening?” he told the publication.

As for if fashion should proceed as normal, Ieveko was direct: “Definitely not.” (Imran Amed, founder of The Business of Fashion, penned a piece on calls for the industry to step up.) And WWD spoke to Ukrainian creatives about their search for security in the country amid the war.

Shuttered: Some companies have temporarily closed their stores in Ukraine, including H&M and Mango. LPP and CCC, two of Poland’s biggest retailers, suspended all operations in the country.

  • Brands and businesses are also trying to provide relief in the meantime through donations.

The US and EU imposed sanctions on Russia—and while luxury goods haven’t been included so far, it might only be a matter of time.

Some liquor stores in the US and Canada are taking Russian vodka off their shelves to protest the invasion.

And Steve Lamar, CEO at the American Apparel and Footwear Association, told Just Style it was “working closely with our members to track the evolving situation, including the effects this will have on supply chains, other global economic factors, and the imposition of sanctions.” The WSJ, too, looks at what the conflict means for businesses.—JS

Stay up to date on the retail industry

All the news and insights retail pros need to know, all in one newsletter. Join over 180,000 retail professionals by subscribing today.