Stores

Meta is opening its first IRL store

The store will stock products like Meta’s Quest 2 VR headset, its Portal video calling device and Ray-Ban Stories smart glasses.
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Meta

· less than 3 min read

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Meta is moving from virtual reality to actual reality. The company announced on Monday its plans to open its first brick-and-mortar retail space, called the Meta Store.

“The best way to understand virtual reality is to experience it,” Mark Zuckerberg, Meta founder and CEO, said in a statement.

IRL: Located in its Burlingame, California, campus, the store is slated to open its doors on May 9 and will stock products like Meta’s Quest 2 VR headset, its Portal video calling device, and Ray-Ban Stories smartglasses.

  • Customers can demo the products on site and then purchase them in-store or online.
  • Meta will introduce a “shop” tab on its website to facilitate the purchases.

Future forward: The store comes as part of Meta’s increasing focus on the metaverse (hence the name change from Facebook last October), as the company hopes to encourage customers to adapt through wearable tech.

It is also why it partnered with eyewear company EssilorLuxottica SA to produce Ray-Ban Stories smartglasses, which allows users to take photos and videos, listen to music, and answer calls.—JS

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