Coworking with Adam Hall

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Adam Hall is a senior sales manager for DTC accounts at Dolly, a last-mile, on-demand delivery app that works with retailers like the Home Depot, the Container Store, and Purple. But for a guy in his 20s who works for a startup, he has quite a pastoral thing going. Before the pandemic hit, he and his wife lived in Nashville, but in 2020, they moved about 30 minutes south. “I have 11 chickens and eat fresh eggs every morning,” he told us. Hall, who these days is also bouncing a 12-week-old daughter on his knee, shares more below.

How would you describe your job to someone who doesn’t work in retail? I use technology to create enjoyable delivery experiences for big and bulky items. Dolly built an app that gives customers full visibility into their delivery. They can see their delivery team (we call them “Helpers”), vehicle, delivery window, and can edit their delivery appointment or message their Helper team right through the app.

Traditional carriers want to do a good enough job to not get fired by the retailer…Dolly flips that…We may deliver their couch from Polky & Bark, but we want the customer to have such a great experience that they use Dolly again when it’s time to move that couch to a new home.

Name your favorite retail accounts to follow: My favorite brands are the ones that don’t try to hide the fact there are real people running them. @DudeWipes comes to mind. So does @BlackRifleCoffee. If you’re selling with memes, you’re probably doing something right.

One trend that you’re excited about: SaaS for online retail. The logistics industry is catching up to provide consumers the digital experience they expect when shopping online.

What was the most memorable job you had in college? Setting up a weekly tailgate at Alabama football games for some finance guys that came in for all the games.

Hands down, the best fast-food restaurant chain is…Chuy’s—drown me in jalapeño ranch.

What’s the most embarrassing product in your order history from Amazon that you’re actually willing to admit? The Secret Life of Pets and all the Minions movies. Got tired of renting them, so it was time to buy.