Marketing

Coworking with Deja Amato

She’s lead product marketing manager at Attentive
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Deja Amato

· less than 3 min read

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Say hello to Deja Amato, product marketing manager at SMS-marketing company Attentive. She worked in product marketing across several industries, from finance to construction, before landing in marketing tech with a focus on retail and e-commerce last year.

How would you describe your job to someone who doesn’t work in retail? I help marketers understand how text messages (or SMS marketing) can help them better communicate with their customers and create more meaningful shopping experiences. I uncover client challenges that I map back to our offerings and then help communicate these key benefits.

One thing we can’t guess about your job from your LinkedIn profile: While I do spend a lot of time planning and preparing for product launches, most of my time is really spent giving people advice.

Which emerging retail trend are you most excited about this year, and why? Using conversational marketing to bridge the gap between online and in stores and create a hybrid retail experience. The rise of e-commerce changed the way we approach retention and promotional marketing, requiring retailers to figure out how to digitize the in-store experience and bring it directly to the customer. It’s been really interesting to see what tactics brands employ to solve this problem.

What’s your go-to coffee order? Chai tea latte with two shots of espresso (aka a dirty chai).

Worst piece of advice you’ve received? Fake it until you make it. I think this commonly used advice sets the wrong precedent, especially for people prone to imposter syndrome. Authenticity is key, and you don’t have to pretend to be something you’re not to be successful.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? At 15, it was definitely my iPod! I’d burn CDs and upload the music to my iPod to take everywhere. Now, it’s definitely my PS5 (sorry to everyone still struggling to find one).—EC

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