A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.
Retweet: Montreal’s move to pedestrianize Mont-Royal Avenue every summer has boosted the retail business for the street, with commercial vacancies down significantly. (Jonathan Berk on Twitter)
Double tap: At Wimbledon this year, the players are serving tennis balls, but the spectators are serving looks. The Grand Slam tournament’s Wimbledon Threads series breaks down the best fashion moments on the grounds, including looks from its on-site Ralph Lauren shop. (Wimbledon on Instagram)
FYP: Ever wonder how Tylenol got its name? (Shwinnabego on TikTok)
Tune in: How CPG retailers should switch up their summer strategies, including category cross-promotion and doubling down on digital ads. (Circana Growth Insights on Spotify)
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.