Online prices fall to pre-inflation levels

We are so back. And by back, we mean to 2021-like inflation levels that, you may remember, kicked off a historic two-year rise.

The consumer price index increased only 3% YoY in June, the slowest pace since March 2021, when the Bureau of Labor Statistics first caught wind of rising inflation.

This slowdown is also evident in the e-commerce space, as online prices in June fell 2.6% YoY, the largest decrease since May 2020 when prices dropped 1.5%, according to the latest Adobe Digital Price Index.

• June marked the 10th month in a row of YoY price drops.

On a month-over-month (MoM) basis, June prices fell 1.3%, largely driven by products including electronics (12.9% YoY and 2.3% MoM) and appliances (8.3% YoY and 1.3% MoM).

In contrast, however, seven of the 18 categories Adobe tracks saw YoY price bumps last month, including personal care, pet products, groceries, non-prescription drugs, home improvement, medical supplies, and apparel.

The grocery category, one of the biggest categories affecting consumers, has slowed down, with a 7.6% YoY jump in May compared to a May YoY increase of 8.2%, 9.3% YoY in April, and 10.3% YoY in March.