A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.
Flying Coach: Melissa Gonzalez, who’s known for her cutting-edge retail designs, interviews Giovanni Zaccariello, senior VP of global visual experience at Coach, about such immersive experiential promotions by Coach as transforming an actual airplane into a retail concept store and café. (Retail Refined with Melissa Gonzalez on Apple Podcasts)
Throwing shades: In this 3D digital billboard in Times Square for Ray-Ban’s Reverse collection, giant sunglasses seem to burst out of the billboard and hover overhead. (Live Walking NYC on YouTube)
Pucker up: The “lipstick effect”—the counterinflationary measure where consumers splurge on small, pampering indulgences while belt-tightening just about everywhere else—is alive and well, with a Placer.ai chart showing spending for the first half of 2023 down in most categories but way up for beauty products. (Placer.ai on Twitter)
Lash but not least: In a video to promote Sky High Mascara, giant eyelashes top both a London subway car and a double-decker bus, and both pass under overhead brushes that graze them like a mascara brush—but it reportedly turns out to be CGI. (Maybelline on Instagram)
Retail news that keeps industry pros in the know
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