A roundup of our favorite retail multimedia content from across platforms this week—from TikTok to Twitter. We’re keeping you hip, and you’re welcome.
Learner’s permit: Prada wants you to know it does more than make a pretty bag or dress. The luxury retailer showcased its latest efforts to educate and build career paths for 12 students as part of its Prada Academy. (Prada Group on Linkedin)
Sing-along: Chipotle marked National Avocado Day in the most exciting way: by running an all-day online contest giving users several opportunities to win free concert tickets to an artist of their choosing. (@chipotle on Threads)
Drink up: In a hilarious clip, one X user demonstrates the sneaky way they’re getting their customers to buy Bud Light. (@beerdefeater on X)
Familiar smells: Le Labo fragrances explains the history and origins behind its newly opened boutique in Shanghai, which also marks the fragrance retailer’s first-ever lab in China. (@Lelabofragrances on Instagram)
Retail news that keeps industry pros in the know
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