The biggest moves in fashion in the past month

There’s always a lot happening…in life, but also in fashion. (We’re not sure about the life part, but we can at least help you keep track of the biggest moves in the fashion industry from the last month.)

For example, one iconic shoe retailer is thinking of an IPO, and a mega luxury conglomerate has reached a special deal with the Paris Olympics. Keep reading to get all the deets.

Prada takes a stab at beauty…again: After conquering the fashion world, Prada is now keen to try its hand at beauty. The Italian luxury brand launched its Prada Skin and Prada Color lines earlier this month.

• The lines, which L’Oréal developed, include skin care products like serum, moisturizers, and cleaners, and makeup including eyeshadows, lipsticks, and foundations. It marks the retailer’s second attempt at beauty; its skin care line debuted in 2000 and was reportedly discontinued “shortly after.”

Adidas scores big with Yeezy sales: Adidas may have been worried about what it’s going to do with all that extra Yeezy inventory, but it seems like there was little cause for concern. After announcing it would in fact sell the Yeezy products earlier this year, the brand made $437 million from sales in the second quarter.

• While the company will be donating over ~$121 million of the profits to support charities like the Foundation to Combat Antisemitism and the Anti-Defamation league, it has already reduced its projected loss from Yeezy with the new sales numbers.

Birkenstock preps for IPO: Sure, Birkenstocks never had the reputation for being the prettiest shoe out there, but that’s not stopping its owner, L Catterton, from launching an $8 billion IPO in…maybe September?

• Per Bloomberg, the private equity firm is in talks with Goldman Sachs and JP Morgan Chase & Co. to potentially list Birkenstock in the US. Nothing’s been decided yet, but if it happens, it could push the retailer’s value to as much as $10 billion.

LVMH will sponsor the Paris Olympics: Rumor has it that LVMH had been pining for the Olympic Games in Paris, and all that wishing seems to have paid off. The luxury giant reportedly reached a deal to sponsor the Games.

• While the terms of the deal—which cost around 150 million euros ($166 million)—were not disclosed, brands like Louis Vuitton, Moët Hennessy, Dior, and Chaumet will reportedly design medals. Meanwhile, Sephora, which is also owned by LVMH, will sponsor the Olympic torch relays. “The Games are an opportunity to make France shine,” Antoine Arnault, the son of LVMH chair and CEO Bernard Arnault, said in a statement.—JS