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Hot Topic: Should US supermarket chains warn shoppers about products that have been shrinkflated?

At the mall, it’s where band tees are the only tees. In Retail Brew, it’s where we invite readers to weigh in on a trending retail topic.
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Grant Thomas

· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

A French supermarket chain, Carrefour, has taken action against shrinkflation, manufacturers’ practice of making products slightly smaller rather than raising prices, by festooning shelves with signs warning shoppers that a product has been shrinkflated.

“This product has seen its weight drop and the price charged by our supplier increase,” the signs read. “We are committed to renegotiating this price.”

Another French supermarket chain, Intermarché, flagged some products for shrinkflation earlier this summer. No major US supermarket chains have called out products for shrinkflation with shelf signage, but…

You tell us: Do you think that US supermarket chains should warn shoppers about products that have been shrinkflated? Cast your vote here.

Circling back: Last time, we noted that Adidas Sambas, which have been around since 1949, have been trending on social media and the company has struggled to keep them in stock. We asked how popular classic sneakers introduced before the year 2000 were with you.

Very popular, it turns out. No less than 40.2% of you own three or more pairs of classic sneakers introduced before the year 2000, while another 38.2% own one or two pairs. Only 18.6% of you don’t own any classic kicks, while 2.9% of you did not know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.