Prime Day isn’t just about Amazon anymore

Amazon, as is now tradition, is about to bring us Part 2 of Prime Day, after Part 1 of its annual sales event earlier this year was bigger than ever.

By now it’s clear that Prime Day, which falls on Oct. 10 and 11, is bigger than Amazon. Other retailers are piggybacking on the retail giant’s discount days, and savvy consumers plan to take advantage of sales wherever they pop up.

• Half of consumers said they’ll shop multiple sites including Amazon on Prime Day, meaning “they’ll be especially responsive to limited-time offers [and] exclusive promos,” according to a recent survey of 600 shoppers conducted by Text Talk.
• That being said, 44% of those surveyed said they expect to shop strictly on Amazon.

Target’s Circle Week concludes on Saturday, but leading up to the event, the company had already put a number of items on sale, including electronics, home goods, apparel, and toys.

From Oct. 9 through 12, Walmart will challenge Amazon with its Deals Holiday Kickoff, featuring discounts and markdowns. Like Amazon, Walmart’s Deals Holiday Kickoff is a sequel to its July Walmart+ Week.

• Text Talk notes that “62% of shoppers haven’t started their holiday shopping yet,” and that same percentage of people plan on shopping for themselves and others during Prime Day.
• 12% of Prime Day shoppers will just be looking for gifts.

Rewind: Prime Day in July racked up $12.7 billion in sales, a new record for the sales event. Buy now, pay later transactions represented 6.5% of orders, which was 20% higher than the previous year.

“Appliances, housekeeping supplies, electronics, apparel, and office supplies drove much of the [sales]. Apparel, furniture and home, and electronics were among the most sought-after BNPL categories,” Retail Brew previously reported.