Pinterest positions itself as a retail marketplace with new ad spots

Retail marketing hits and misses from the past week.

Pinterest throws a 90s party: Pinterest has lately started positioning itself as a retail marketplace in addition to a social media platform, and a new series of ad spots highlights the site’s product offerings. One video shows a model on roller blades changing into different Gen X-inspired threads. Xanthe Wells, vice president of global creative at Pinterest, told Marketing Daily that Pinterest’s advantage is that users see it as a “safe space” compared to other social media platforms. (Pinterest on YouTube)

Pepsi’s pop-up diner: On Friday, Pepsi opened an immersive pop-up diner in SoHo packed with memorabilia from the brand’s 125-year history. Apparently, New Yorkers are eager to bask in the branded diner, as tickets are nearly sold out. (Pepsi on Instagram)

That’s the way the cookie Crumbls: Some health-minded social media users are taking cookie maker Crumbl to task for its products’ eye-popping calorie count. One TikTok creator recorded himself running nearly 19 miles to burn off the 2,600 calories he consumed from four cookies. (@impossibleruns on TikTok)