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Elli Eldiwany is global head of sales at Commotion, a company that uses AI to personalize the consumer shopping experience.
How would you describe your job to someone who doesn’t work in retail? Working with retailers to create unforgettable consumer shopping experiences. Consumer expectations have changed so dramatically all at once, expecting personalization and not putting up with traditional search experiences anymore, but brands aren’t all equipped to satisfy them.
One thing we can’t guess about your job from your LinkedIn profile? I joined Commotion to work with the three co-founders because they’re good friends of mine that I worked with previously at a startup that we took through IPO.
What’s your favorite project you’ve worked on? Right now, every project feels like the most exciting thing I’ve ever done because each retailer is so unique and wants to do incredible things.
Which emerging retail trend are you most excited about right now, and why? The idea of creating more discoverable shopping is so exciting because it opens up really creative and unique ways for retailers to add value for their customers.
What’s your go-to coffee order? I prefer pour over or cold brew, always black.
Worst piece of advice you’ve received? “It’s too stressful; don’t do it.”
What was your favorite retail product when you were 15, and what’s your favorite retail product now? When I was 15, it was my Levi's jeans. Today, it is my leather jacket.
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