Marketing

Should Uber Eats have removed the peanut-allergy bit from its Super Bowl spot?

Plus, readers weigh in whether return fees make them more inclined to resell items instead.
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Uber Eats/YouTube

· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Uber Eats released a Super Bowl ad on February 6 about people forgetting basic facts, including one man with a peanut allergy who, having forgotten that peanut butter contains peanuts, was eating it out of the jar, making his eyes swell practically shut. But after the nonprofit group Food Allergy Research & Education objected, Uber Eats removed that part of the commercial in the version that aired during the Super Bowl.

You tell us: Do you agree with Uber Eats’s decision to remove a bit about peanut allergies from its Super Bowl ad? Cast your vote here.

Last week, we asked you about recent data from Poshmark that indicated that because retailers increasingly are charging for returns, the resale marketplace saw a 16% increase in products listed as NWT (New With Tags). So we asked if you discovered you’d have to pay a fee to return an item, whether you’d be more likely to consider reselling it instead of returning it.

More than half of you (51.5%) said having to pay a return fee would make you more likely to consider reselling it rather than returning it. Another 38.2% of you said having to pay a return fee would not make you more likely to consider reselling it rather than returning it, while 10.3% of you didn’t know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.