E-Commerce

Copenhagen Fashion Week bans exotic skins and feathers from its runways

The Danish capital known for its strict sustainability rules introduced a new set of standards for brands, starting next year.
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Francis Scialabba

· less than 3 min read

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Bags and coats made with exotic fur or animal skins have long been considered luxurious, and therefore come at a considerable cost.

Well, over at Copenhagen Fashion Week, known for its sustainability-focused initiatives, things are about to change. Collections featuring exotic animal skins and feathers will be banned from the Danish capital’s runways starting next year, the Business of Fashion reported.

The city, which has pretty strict sustainability standards, at least for the fashion realm, has already banned fur and laid out eco-friendly standards. These include requiring brands to showcase items made from more sustainable materials that are recyclable and sourced responsibly.

Some luxury brands, like Ganni and Stella McCartney, have been using mycelium leather—made out of mushroom roots—for a couple of years. Meanwhile, in 2022, LVMH partnered with London’s Central Saint Martins and Imperial College London to develop lab-grown fur.

With the growing interest in alternative fabrics, it could be only a matter of time before the trend becomes mainstream.

“When people who buy from LVMH are getting on board, that means that it can trickle down to all levels of fashion,” Lizzie Horvitz, CEO and founder of Finch, a digital sustainability tool, previously told Retail Brew. “Because if LVMH can do it, that means that H&M will be able to do it in five years, and it becomes more accessible, really, to everybody.”

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.