Coworking with Matt Gallant

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Matt Gallant is co-founder and CEO of supplement brand BIOptimizers.

How would you describe your job to someone who doesn’t work in retail? As the CEO, you spin a lot of plates—product development, marketing, finance, team building, and more. I play a crucial role in upholding our commitment to excellence at BIOptimizers. I ensure quality, and every aspect of our brand—from our overarching mission to our strategic direction—is consistently reflected in the products we offer. My job revolves around maintaining the integrity of our brand, upholding our mission, and ensuring that our customers can trust us to deliver best-in-class supplements in this competitive space.

One thing we can’t guess about your job from your LinkedIn profile? I have always been involved in the fitness industry and community. My personal interest in tailoring my nutrition needs stemmed from my passion in working out and maintaining optimized health.

What’s your favorite project you’ve worked on? I love R&D. Nothing excites me more than tackling a hard challenge for months and months working on solving a hard problem in order to create a best-in-class product. For each product we develop, we often do well over 1,000 experiments.

Which emerging retail trend are you most excited about right now, and why? I think the most effective go-to-market strategy right now is: start digital; scale; go to Amazon; and then roll out retail and international distribution. That’s what we’ve done and a lot of big brands are doing. I am excited to see the current shift towards DTC strategies in the retail landscape. Being at the forefront of digital innovation, our company has embraced a digital-first approach since inception. Witnessing the increasing number of brands adopting DTC models is exciting because it fosters a more direct and personalized connection with consumers. Additionally, leveraging remote workforces in the retail sector is another aspect that I love. Embracing a remote workforce allows us to tap into a global talent pool, and hire the best professionals regardless of geographical constraints. This approach not only enhances the diversity of our team but also contributes to a dynamic and creative work environment.

What’s your go-to coffee order? Coffee blended with butter, Stress Guardian (a BIOptimizers formula), MCT oil, and CBD oil.

Worst piece of advice you’ve received? Probably “[have] multiple streams of income.” I did that for a long time and when I focused on one thing, we achieved hyper growth. I think it’s almost impossible to beat hyperfocus on one thing over time. The compounding benefits become massive. When you split your focus in multiple arenas, you miss out on the majority of the compounding gains.

What was your favorite retail product when you were 15, and what’s your favorite retail product now? When I was 15, I loved going to a music store and buying cassettes. There was nothing more exciting than discovering a new album. Today, I love going to an Apple store; the aesthetics and design are always inspiring.