Marketing

Hot Topic: Should Chuck E. Cheese phase out its animatronic band?

Plus, you weigh on whether young children should be online shopping.
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· less than 3 min read

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Chuck E. Cheese is phasing out its animatronic band, Munch’s Make Believe Band, and by the end of 2024, they will be removed from all but two of the chain’s 400-plus locations. They’ll be replaced by huge TVs, digital dance floors, and more seating, the company told the New York Times.

You tell us: Are you in favor of Chuck E. Cheese’s decision to phase out its animatronic band? Cast your vote here.

Circling back: Last week, we told you about a report from WebPurify that indicated kids 8 years old and younger spend an average of 2.48 hours a week on e-commerce sites, either just browsing or making purchases. So we asked if you thought parents should permit children 8 and younger to shop online.

Nearly 8 out of 10 of you (79.2%) thought parents should not permit children 8 and younger even to visit e-commerce sites, while 18.2% thought kids that young should be allowed to visit online stores but not complete purchases. A scant 1.9% thought kids 8 and younger should be able to not only visit e-commerce sites but also complete purchases, while 0.6% did not know or weren’t sure.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.