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Rising prices are driving customers to look for deals, not just in their own countries, but pretty much anywhere in the world.
A recent study by commerce experience platform Nosto, which surveyed 2,000 consumers across the UK and US, found that 52% of shoppers had purchased at least one item online from a store based in a different country over the past 12 months.
Overall, about 53% of respondents admitted rising prices at home spurred them to seek affordable items elsewhere.
For some, lower prices meant they’d venture beyond shopping at their favorite brands.
Still, not everyone shopping overseas was necessarily just looking for a good deal.
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