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Sue Azari, whose retail résumé includes roles at Mercari and Yoox Net-a-Porter Group, is an e-commerce industry consultant at AppsFlyer.
How would you describe your job to someone who doesn’t work in retail? I speak with retail companies and advise them on ways that they can grow users on their apps.
One thing we can’t guess about your job from your LinkedIn profile? That my job can get quite nerdy at times. I have to keep up with and explain changes in the mobile ecosystem including changes in privacy regulations.
What’s your favorite project you’ve worked on? Being part of a team at AppsFlyer that pushed forward a project to develop a data collaboration platform to support retail media networks.
Which emerging retail trend are you most excited about right now, and why? I’m most excited about the growing trend of retail media networks. Commerce media is a widely growing marketing channel that is primed to reach $140 billion in 2024 and gain more than 20% of the global ad share.
What’s your go-to coffee order? Always an oat flat white.
Worst piece of advice you’ve received? “Don’t bring your whole self to work.” I think that I’ve made stronger relationships throughout my career by being my authentic self.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? When I was 15, I was obsessed with shopping for clothes at Topshop, and at the time I loved their Jamie jeans. These days I love my skin care, and the Augustinus Bader cream is something I can’t live without (despite the damage it does to my bank account).
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