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Does Gen Z prefer short or long socks?

41% of Americans favor an ankle sock, but Gen Zers like them tall, too.
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Busy Lola/Getty Images

less than 3 min read

Ever wondered what kind of socks Gen Z prefers? Well, now you don’t have to. YouGov surveyed 5,015 US adults to determine sock preferences across generations.

  • 41% of Americans, for instance, prefer ankle socks—the most popular choice.
  • Meanwhile, 15% of those surveyed said they liked the “barely there” no-show socks, while only 3% went for knee-high socks.
  • Of course, there were also those (5%) who preferred no socks at all (yes, they’re out there).

While clearly, short-ish socks seem to come out as the winner here, tall socks also have a place in Gen Z’s hearts.

  • According to the survey, tall socks are a lot more popular with Gen Z than millennials; 41% and 23% prefer them, respectively.

There’s also a gender divide among the tall socks fan club: 40% of men mainly favored tall socks versus 21% of women.

Anyway, back to Gen Z, which is also the generation that’s bringing back socks with sandals.

  • While only 18% of American adults said they went for the socks-sandals combo, 25% of Gen Z adults preferred the look.
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About the author

Jeena Sharma

Jeena covers the business of luxury and fashion, reporting on the brands and strategies shaping the global retail landscape.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

By subscribing, you accept our Terms & Privacy Policy.