Ever wondered what kind of socks Gen Z prefers? Well, now you don’t have to. YouGov surveyed 5,015 US adults to determine sock preferences across generations.
- 41% of Americans, for instance, prefer ankle socks—the most popular choice.
- Meanwhile, 15% of those surveyed said they liked the “barely there” no-show socks, while only 3% went for knee-high socks.
- Of course, there were also those (5%) who preferred no socks at all (yes, they’re out there).
While clearly, short-ish socks seem to come out as the winner here, tall socks also have a place in Gen Z’s hearts.
- According to the survey, tall socks are a lot more popular with Gen Z than millennials; 41% and 23% prefer them, respectively.
There’s also a gender divide among the tall socks fan club: 40% of men mainly favored tall socks versus 21% of women.
Anyway, back to Gen Z, which is also the generation that’s bringing back socks with sandals.
- While only 18% of American adults said they went for the socks-sandals combo, 25% of Gen Z adults preferred the look.
Retail news that keeps industry pros in the know
Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.