Our most-read stories of 2024
The year in review.
Amelia Kinsinger
• less than 3 min read
Partnerships, now with receipts. Retailers need trust and data. impact.com helps brands discover, manage, and scale partnerships in one platform, then measures what moves shoppers to buy. With brands that combine influencer and affiliate programs seeing 46% higher sales, the “growth engine” of 2026 is already here. The new State of Affiliate Marketing report reveals how top retailers are driving measurable, long-term growth. Download the report.
These were the most-read Retail Brew stories of 2024:
- With Kamala Harris dominating headlines, her favorite sneakers are having a moment
- Two in three shoppers won’t buy products in locked display cases
- Target slashes prices on 5,000 items across its assortment
- How retailers are using generative AI right now
- Retail-set horror movies show evolution of industry
- Unilever to spin off ice cream division into new company
- Why are some luxury shoppers getting empty boxes when shopping online?
- Inside the Kraft Heinz team that helps retailers reimagine their shelves
- Walmart is rewiring its e-commerce strategy with generative AI
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