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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

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Fragmented data isn’t simply an inconvenience for marketers. It can, in fact, result in wasted ad dollars and even worse, frustrated consumers who have more choices than ever before to switch to another brand. By unifying customer data, smart retailers and marketers have seen significant gains in efficiencies that have allowed them to spend smarter, improve the customer experience and increase retention.

Join Retail Brew and industry experts as they shed light on how identity resolution can maximize efficiencies and lower acquisition costs. Learn how to reduce wasted spend, improve conversion rates and maximize retention.

: Learn how identity resolution can help eliminate duplication and decrease wasteful marketing spend.

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Fragmented data wastes spend and frustrates customers, while unified data drives smarter marketing and loyalty. Join Retail Brew and Wunderkind to explore how identity resolution boosts efficiency, cuts costs, and strengthens retention.

Spend Smarter: Making Every Marketing Dollar More Efficient

Vidhi Choudhary

January was wedding season on Shopify as items related to wedding finery drove significant sales on the platform that builds e-commerce stores, per the latest data from Shopify shared first exclusively with Retail Brew.

Sales of typical wedding items like ​​corsages and boutonnières spiked 80% compared to December across Shopify stores. Orders for wedding invitations jumped 50%, followed closely by bridal party dresses, which were up 47%. Sales of wedding dresses rose 24% among shoppers. Meanwhile, address labels, presumably to go on wedding invitations, saw a whopping 940% increase.

 Life progresses, even on Shopify, with sales of baby essentials also picking up in January. Consumers shelled out money to buy items like nursery rocking chairs (up 116%), baby swings (up 93%), bedside bassinets (up 73%), and baby bouncers (up 38%).

 Dry January accompanied a rush to get back into shape. Orders of fitness gear spiked in January compared to December. Shoppers picked up spin exercise bikes (up 120%), Pilates towers (up 59%), kettlebells (up 50%), and sports drinks (up 3%).

Dietary products and wellness items to track that fitness journey were also a big draw. Orders for nut drinks spiked 128%, while sales of body weight scales jumped 110%. Sales of vitamins and digestive supplements both rose more than 40%. Orders for yogurt makers and nutrition bars rose 37% and 24%, respectively.

 Snow storms across the US kept orders for snow shovels at a peak, rising 212%. Shoppers also bought snow tubes (up 139%), and hockey pucks (up 32%) to enjoy the outdoors.

Wedding essentials were a big draw on Shopify in January

Shopify’s January data shows consumers are spending on weddings, babies, and fitness.

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