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Ann McFerran is founder of press-on nail and magnetic lash company Glamnetic.
How would you describe your job to someone who doesn’t work in retail? I’m thrown into 25 different jobs on a daily basis including content creation, video editing, crafting brand decks, managing people, responding to customers, developing in-store retail displays, coaching affiliates, optimizing the website, developing new products, and more. Being a leader, I’ve had to learn how to be the best in all the areas, even though no one is giving me a road map. From what I’ve learned, it’s equal parts intuition, trial and error, experience, and utilizing best practices.
One thing we can’t guess about your job from your LinkedIn profile? I’ve become a part-time trend forecaster. As someone with past experience in stock trading, who knew predicting nail-art trends would feel like reading the stock market?
What’s your favorite project you’ve worked on? Our Harry Potter x Glamnetic collaboration and our first Hello Kitty collab are definitely my top two! Not only were they incredible creative challenges where we pushed the boundaries of our imagination, but they also broke records for us as a brand and took Glamnetic to new heights.
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Which emerging retail trend are you most excited about right now, and why? The rise of DTC brands building community. It’s not just about selling products anymore—it’s about cultivating a relationship with consumers who share your brand values. This bond helps turn customers into loyal brand advocates. At Glamnetic, we’ve seen how involving our community in the journey—like letting them vote on new designs or share their own nail looks—creates a sense of ownership and belonging. When customers feel like they’re part of something bigger, they naturally become brand champions, spreading the word in an organic and authentic way. It’s like turning your customer base into a team of influencers.
What’s your go-to coffee order? I’m a matcha drinker! Matcha has way more health benefits than coffee and it actually gives me a long-lasting boost of energy. I like matcha with oat milk and no sugar. And of course taking a nailfie with my matcha to show off my current nail set is a must!
Worst piece of advice you’ve received? You need experience to be successful at business.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? My favorite retail product at 15 was lashes. My favorite retail products now are nails and clothes.