Google Shopping adds three new AI tools within product listings

Google wants to refine its AI shopping experience with three new tools.

At Google’s I/O conference, the tech giant announced the rollout of a new AI search tool called AI Mode, a new virtual try-it-on feature, and teased the upcoming launch of a checkout feature powered by (you guessed it) agentic AI.

For Google Shopping, it’s all about “improving with AI,” Lilian Rincon, VP of product for Google Shopping, told reporters on a press call, from inspiration and consideration to enhancements of the virtual try-on technology all the way through to purchase.

The tools come as product listings on Google’s shopping graph grew to 50 billion from the last reported 45 billion. All three features will sit inside of product listings.

AI Mode is an AI-powered search tool with conversational capability, advanced reasoning, and multimodality. The tool has the capability to go deeper through follow-up questions.

As an example, Rincon shared: “Let’s say I started with—‘I need a rug for my living room.’ But now I tell it, ‘Actually I have four kids, and they like to have friends over.’” AI Mode adapts to the search query, offering products suited for four kids, including other relevant factors users may not have considered, Rincon explained.

Google also released a feature that enables shoppers to try clothes online by uploading one photo. This is the evolution of Google’s virtual try-on tools to what the company is now calling “Try it on.”

With Try it on, first time shoppers will be asked to upload a photo and then in real time, Google will generate what that product will look like on the shopper. For now, this tool is limited to main apparel categories like dresses, pants, etc.

Google will also roll out Agentic Checkout to convert high-intent purchases into a real sale after a price drop in the coming months.

Agentic Checkout will track product prices and automatically purchase items on behalf of users when they reach a specified price. Using the “track price” feature on any product listing, consumers can set preferred price, options (color, size, etc.), and payment information. After price drop and upon consent from the shopper, Agentic Checkout will add an item to cart and complete the checkout on the user’s behalf with Google Pay.

Google will be experimenting with ads across all of these properties, Rincon said.