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Nick Morgan is founder and CEO at content commerce company Vudoo, used by brands like Nike and Rip Curl.
How would you describe your job to someone who doesn’t work in retail? My job is to create innovative solutions that allow brands and retailers to connect with consumers in new, engaging ways. At Vudoo, we focus on enabling brands to meet consumers where they are with interactive video technology. As CEO of the company, I sit at the helm of a team providing retailers with tools that enhance customer engagement and drive conversions.
One thing we can’t guess about your job from your LinkedIn profile? My LinkedIn profile won’t reveal much about my leadership style. I believe culture eats strategy for breakfast. Creating a strong company culture is really important to me, and I go to great lengths to ensure my team feels valued. I care deeply about supporting them; I recognize the amazing effort they put in and I try to match that. I aim to be respectful of people’s home life and don’t expect people to work around the clock. I have worked to create a company culture where everyone feels we can call on each other.
What’s your favorite project you’ve worked on? It has to be developing and evolving Vudoo’s interactive video technology. We adopted a new model around a hypothesis I had back in 2021 about shopping in the moment. This process put my entrepreneurial instincts and knowledge of the market to the test but resulted in a 250% growth in a single quarter—it was a pivotal moment for us that I’m hugely proud of.
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Which emerging retail trend are you most excited about right now, and why? I’m most excited about the growing trend of meeting customers in the moment and creating seamless transactions. The future of retail lies in removing friction from the customer journey, allowing consumers to convert at the point of inspiration. It’s the perfect convergence of technology, convenience, and consumer behavior.
What’s your go-to coffee order? Magic with one (sugar)—it’s a Melbourne thing.
Worst piece of advice you’ve received? “Stay in your lane.” I was told this when I was in the advertising/marketing side of my career. Had I never taken that leap into a different part of business—or thought I could—I would have never founded Vudoo.
What was your favorite retail product when you were 15, and what’s your favorite retail product now? My favorite product at 15 was a skateboard, but now it’s my Swatch Mission to the Moon watch.