E-commerce and marketing platforms are powerful tools individually, but connecting them can amplify their impact exponentially.That’s why WooCommerce and Klaviyo partnered up on a comprehensive integration. Curious about what it can do? Take a look.
Live shopping platform TalkShopLive is taking off in the US, and TikTok Shop might have a hand in that growth.
TikTok, which has been credited with making live shopping work in the US, was officially banned by Congress in January unless its China-based owners found a US buyer, but the platform continues to operate under extensions from the Trump administration.
TalkShopLive, the technology that powers live shopping for Walmart, has seen momentum build for its livestreams and short-form content, as TikTok future in the US remains uncertain. From Q1 2024 to Q1 2025, the livestream social-commerce platform says it saw a 59.5% jump in syndications of its embeddable video player, 40% longer livestreams, and stronger viewer engagement with 27.6% higher post-live watch time and 8.6% more live viewing time.
Founded in 2018, TalkShopLive gained prominence by striking strategic deals with platforms with Billboard and NBCUniversal and showcasing celebrities in the live commerce space with the likes of Matthew McConaughey, Alicia Keys and Dolly Parton. In January, it launched a shoppable short-form format called TSL Shoppettes, the platform’s latest integration with Meta to make Facebook and Instagram more shoppable.
TalkShopLive’s business operates on two fronts: the TalkShopLive Marketplace, where users can watch celebrities sell products, and its enterprise division, which partners with major retailers like Walmart. In a chat with Retail Brew, TalkShopLive CEO Bryan Moore said his business is evenly split between these two divisions, “but our enterprise division really just started growing much later and is scaling so rapidly.”
This interview has been lightly edited for length and clarity.
How has uncertainty linked to TikTok Shop impacted your business?
Since all of the news around TikTok, we have seen an over 75% uptick in inbound from brands and retailers seeking to do diversified programs with Talkshoplive. We’re also shoppable on Instagram. We’re shoppable on Facebook. So the opportunity to go live and then distribute your product to multiple different platforms taking off the dependency of one.
The thing that’s so great about TikTok Shop is it drove a big adoption of the medium. But the thing is, now retailers and brands are continuing to look for—what is that solution? When you rely on a single social platform, that’s a tactic. But what brands and retailers need to develop is a video commerce strategy and that strategy is distributed not reliant on one platform.
Did this shift in thinking happen after TikTok’s ban in January?
What it did was it made it very top of mind for all of the holding companies and all of the retailers and all of the brands that said, if our video commerce strategy is actually only a tactic of one platform, we can't have so much of our business dependent on that one platform. How do we distribute the content so that we can have an overall strategy that drives success for video commerce, regardless of what happens to one platform?
Going back to that 75% stat of inbounds from brands that once relied heavily on TikTok, what is their headspace like?
Despite what’s happening with TikTok, they are still all looking for driving full-funnel results.
What’s one key learning from all of this?
What we realized really early on is the solution that retailers are searching for, creators are searching for, is how not to be dependent on one single social platform for their video commerce, but how to drive distribution of that content and make it shoppable everywhere it is.
What’s the live shopping landscape in the US like?
Consumers are adopting live shopping and video commerce overall. Our Talkshoplive Marketplace, for instance, we’re up over 100% in sales Q1 last year versus Q1 this year.
Was that a small base?
No. And it’s continuing to grow, and I think that it’s from the retail partners. But also, we’re seeing a big demand from creators and brand collaborations.
Can you expand on demand from creators and brand collaborations?
A lot of people are coming to Talkshoplive to launch their products.
What’s selling?
On our marketplace, our gateway categories were books and music. We started impacting the New York Times bestseller list. The top artists sometimes move up to 50% of our first week sales in products. But as we’ve grown to expand with our retail partners, we’re also seeing food, home, beauty all significantly picking up.