Shopify shoppers went all out for baby gear, hair bands, and tennis shoes in July

Shopify’s July shopping cart was ruled by parents, performers, and tennis enthusiasts, according to data shared first with Retail Brew.

Orders for items like umbrella strollers and baby bottles popped at a whopping 1,125% and 1,121%, respectively. Orders for related items for the little ones like bibs (up 518%), onesies (319%), sippy cups (278%), bottle warmers (167%), and nap mats (126%) also drew big numbers.

Hair bands experienced a staggering 906% surge in July orders, driven by performers upgrading their stage accessories. Form-fitting one-piece garments like leotards and unitards saw demand rise 394% and orders for specialized footwear for dancers rose 301%.

Match point: As the US Open draws near, tennis players and fans are serving up serious demand for essentials like tennis shoes, which drew a massive 708% spike in orders for July. Orders for platform and paddle tennis paddles, tennis racket grips and tape, and tennis balls also spiked.

Back-to-school: Meanwhile, as students gear up for another school year, parents loaded up on uniforms, supplies, and everything needed to launch the semester successfully. Orders for school uniforms went up 471%, bulletin board trim orders went up by 261%, and orders for lunch boxes and totes rose 157%.

Separately, orders for athletic gear like sports uniforms went up 246%, track jacket orders rose 99%, and scoreboards rose 77% in July.