Check out Fin, the powerful AI agent for ecommerce support. Even during your busiest moments, Fin can deliver the highest resolution rates and highest-quality experiences across every step of the customer journey. 

Intercom_retail_OTT_Nov25

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

retailbrew.com

Retail Brew

Hey, I think you should give Retail Brew a read. It's an awesome newsletter that delivers the most relevant retail industry news. You'll get it every weekday, plus it only takes 5 minutes to read. Give it a try by subscribing using my personal invite link below!

Join me in staying up-to-date with all the latest retail trends, product news, and more with Retail Brew.

The retail sector is in a constant state of flux, driven by cautious consumer spending and the demand for seamless omnichannel experiences. For the industry, success can now depend on accurately reading the data signals from foot traffic and adapting strategies to the hyper-selective retail shopper. Placer.ai will highlight where consumers are shopping, why they are choosing certain categories, and how to prepare for a pivotal 2025 holiday that sets the stage for 2026.

Speakers

Questions?

As consumer spending tightens and expectations for seamless shopping rise, retailers must adapt quickly to shifting behaviors and data signals. Join Placer.ai to uncover where and why shoppers are buying—and how these trends will shape a critical 2025 holiday season and beyond.

Icon of a notebook on a maroon background

The New Retail Playbook: Consumer Trends and Retail Forecasting

Vidhi Choudhary

Shopify’s July shopping cart was ruled by parents, performers, and tennis enthusiasts, according to data shared first with Retail Brew.

Orders for items like umbrella strollers and baby bottles popped at a whopping 1,125% and 1,121%, respectively. Orders for related items for the little ones like bibs (up 518%), onesies (319%), sippy cups (278%), bottle warmers (167%), and nap mats (126%) also drew big numbers.

Hair bands experienced a staggering 906% surge in July orders, driven by performers upgrading their stage accessories. Form-fitting one-piece garments like leotards and unitards saw demand rise 394% and orders for specialized footwear for dancers rose 301%.

 As the US Open draws near, tennis players and fans are serving up serious demand for essentials like tennis shoes, which drew a massive 708% spike in orders for July. Orders for platform and paddle tennis paddles, tennis racket grips and tape, and tennis balls also spiked.

 Meanwhile, as students gear up for another school year, parents loaded up on uniforms, supplies, and everything needed to launch the semester successfully. Orders for school uniforms went up 471%, bulletin board trim orders went up by 261%, and orders for lunch boxes and totes rose 157%.

Separately, orders for athletic gear like sports uniforms went up 246%, track jacket orders rose 99%, and scoreboards rose 77% in July.

Shopify shoppers went all out for baby gear, hair bands, and tennis shoes in July

Shopify’s July data showed a spike in orders for umbrella strollers, baby bottles, tennis shows, hair bands, and school uniforms.

Retail news that keeps industry pros in the know