It’s almost Labor Day weekend and if you are wondering how we are at the end of summer already, we’re with ya.
Meanwhile, some consumers have been planning ahead and are “tariff-proofing” their households with 30% stockpiling products ahead of any potential price increases, new data revealed.
According to research from online savings platform Smarty, Americans are in serious savings mode, taking advantage of deals this Labor Day weekend.
- The top stockpiled products include appliances (23%) and home improvement materials (26%).
- Likewise, those pursuing end-of-summer sales were more focused on items like clothing (37%), home decor (28%), and outdoor furniture (28%).
Surprisingly, younger shoppers seem to be making the most of discounts and deals.
- In fact, 37% of Gen Z shoppers are buying seasonal items for next summer as part of this year’s sales versus just 8% of boomers.
- Although spending more cautiously, just 22% of Gen Z said they were stocking up ahead of tariffs.
Smarty, which surveyed 1,024 US citizens, also found a political side to its data with Republicans (36%) were more likely to stock up than Democrats (26%).
“Rather than being solely driven by tradition or seasonal needs,” Vipin Porwal, CEO and founder of Smarty, said in a statement, “consumers are leveraging opportunities to fortify their households ahead of anticipated price changes.”
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