High prices, low quality, and general distrust are not the only things putting off consumers from shopping at a brand. According to a new survey by Clutch, slow websites are a big turn-off for many shoppers.
- 52% consumers actually leave the website if it takes more than 10 seconds to load—yikes!
- Only 29% of those surveyed said they’d wait between 5 and 10 seconds for the page to load before abandoning it.
The findings reveal that the average customer today values efficiency and may not be tolerant of web design slipups.
- In fact, 84% of respondents said that web design definitely factored into their decision to shop with a brand.
- Meanwhile, 80% of shoppers would actually leave the website altogether due to poor design even if they were interested in a product.
Beyond bad design, other pet peeves included high shipping charges, with 67% of respondents admitting they had actually abandoned a cart because of it, while 20% left at the checkout portal when asked to create an account by the retailer’s website.
But enough with the negatives. The survey, which included responses from 1,500 online shoppers, also looked at what actually made a customer stay on the website or complete a purchase.
- A secure checkout process came out as the top feature with 60% of shoppers saying they were more confident about shopping with a brand when they saw SSL encryption, trusted badges, or other security measures.
Clear refund policies (48%), verified customer reviews (45%), positive media mentions (34%), and a professional-looking website (34%) were some other effective trust-builders for customers.
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