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Fragmented data isn’t simply an inconvenience for marketers. It can, in fact, result in wasted ad dollars and even worse, frustrated consumers who have more choices than ever before to switch to another brand. By unifying customer data, smart retailers and marketers have seen significant gains in efficiencies that have allowed them to spend smarter, improve the customer experience and increase retention.

Join Retail Brew and industry experts as they shed light on how identity resolution can maximize efficiencies and lower acquisition costs. Learn how to reduce wasted spend, improve conversion rates and maximize retention.

: Learn how identity resolution can help eliminate duplication and decrease wasteful marketing spend.

Discover how using data responsibly can improve the user journey for both first time customers and repeat buyers.

: Utilize real-time insights to reach the right people at the right time.

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Fragmented data wastes spend and frustrates customers, while unified data drives smarter marketing and loyalty. Join Retail Brew and Wunderkind to explore how identity resolution boosts efficiency, cuts costs, and strengthens retention.

Spend Smarter: Making Every Marketing Dollar More Efficient

Erin Cabrey

 month for retail CEOs in September, chief execs (mostly) stayed put in October, but the same can’t be said for CFOs. Here are the retail exec moves to know this month:

 his role after eight years leading the marketplace, with President and Chief Growth Officer Kruti Patel Goyal, who was previously CEO of Etsy-owned Depop, taking the helm.

Following founder Giorgio Armani’s death in September, his eponymous fashion house 

 its deputy managing director and global chief commercial officer, Giuseppe Marsocci, as its next CEO.

 for a CEO to lead its coffee business amid 

 the company in two following its acquisition of JDE Pete’s, changing course after initially saying CFO Sudhanshu Priyadarshi would lead it.

 Johnson & Johnson alum Christopher DelOrefice as its new CFO following the departure of Paula Oyibo in June.

 Walmart US CFO Steve Schmitt will serve as its new CFO following the retirement of current CFO Jamie Caulfield.

 Nike and Adidas vet Ronald Reijmers to serve as its VP of global retail.

 Edgewell Personal Care COO Daniel Sullivan as its CFO, and Macy’s and Bloomingdale’s vet Michelle Israel as chief merchandising officer.

 Todd Cunfer, CFO of pet food brand Freshpet, as its next CFO, replacing Carrie Anderson, who is departing her role at the soup maker.

DSW CFO and Chief Administrative Officer Jared Poff 

 his role after more than 10 years with the shoe retailer.

 Crocs alum Jessica Alsing as its first woman CEO.

 that Patricia Gabriel, SVP and chief supply chain officer at Versace parent Capri Holdings, will serve as its next chief supply chain officer and global head of operations.

 PepsiCo alum Ricky Khetarpaul as its new CFO.

 the title for its global chief digital officer, Naveen Seshadri, who is now serving as global chief digital and AI officer.

The most notable retail C-suite changes in October

Etsy and Giorgio Armani got new CEOs, while a slew of retail and CPG CFOs were on the move.

Retail news that keeps industry pros in the know

Retail news that keeps industry pros in the know