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More than 8 in 10 Americans are more likely to purchase secondhand gifts this year

EBay surveyed consumers who’ve already bought or sold used items.

less than 3 min read

The notion of purchasing used items as holiday gifts for trend- and image-obsessed teens might sound like the height of folly, but not for Alexis Hoopes, who has three teen daughters.

“I just got their Christmas wish lists, and half the stuff is linked to re-commerce stuff,” Hoopes told Retail Brew. “It’s just part of, especially this younger generation, how they shop.”

It must be noted that Hoopes is VP of global fashion at eBay, so her kids may be more disposed to resale than the rest of their cohort, but her household also reflects a broader trend. According to a recent eBay poll of consumers who’ve previously purchased or sold used items, 82% of

US respondents said they were more likely to purchase a secondhand gift this year than last year.

The poll was conducted for eBay’s 2025 Recommerce Report, and while the secondhand gift data provided to Retail Brew wasn’t included in the report, it echoed findings from other resale companies.

More than two-thirds of Americans (67%) are happy to receive secondhand gifts in good or excellent condition, more than those who said they’re happy to receive an item that’s been regifted (58%) or that’s a dupe (40%), according to survey data from OfferUp.

Recent data from ThredUp found that 66% of shoppers were open to giving used items as gifts, especially millennials, among whom 80% were open to doing so.

Civic Science, meanwhile, found that consumers are more likely to purchase used items as holiday gifts than in previous years, with 45% of consumers reporting they were somewhat or very likely to purchase resale items as gifts in 2025, up from 32% in 2022.

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Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.

Retail news that keeps industry pros in the know

Retail Brew delivers the latest retail industry news and insights surrounding marketing, DTC, and e-commerce to keep leaders and decision-makers up to date.