Could Singapore be the next big international playground for e-commerce brands?

While Europe and the US continue to demonstrate a growing appetite for online shopping, a new international player is showing increasing potential.

According to a study by GlobalData, Singapore’s e-commerce market is projected to grow 17.7% this year alone, reaching $31 billion—up from $26.3 billion in 2025.

Key drivers behind this growth include expanding digital infrastructure and a larger base of consumers who are increasingly “digitally proficient,” per the study.

Major shopping events like Black Friday, Cyber Monday, and Singles’ Day have also helped accelerate the trend.

At its current pace, the market is expected to reach nearly $50 billion by 2030, and other international players have taken note. India’s Myntra for instance, has responded to the demand rather quickly by expanding its business to the Singaporean e-commerce arena under its Myntra Global Brand.

Likewise, in 2024, Amazon invested about $1.49 billion across its retail and cloud businesses in Singapore, signaling growing confidence in the country’s digital economy.

“Singapore’s e-commerce market will continue its upward growth trajectory over the next few years with consumer appetite for online shopping showing no signs of waning,” Kartik Challa, senior banking and payments analyst at GlobalData, said in a statement. “Going forward, the evolving consumer behavior toward interactive live shopping, combined with innovations in digital tools, will likely accelerate the growth of e-commerce and enhance competitive differentiation.”