Home Depot to relaunch mobile app later this year

The Home Depot is at a pivotal moment as it leans into technology to remove friction for its customers and associates all the way through the buying journey, from browsing to checkout.

While there’s little Home Depot does today that isn’t powered by technology, the push is set to become even more visible to shoppers, with a revamped mobile-app shopping experience slated for later this year.

The home improvement retailer will be “refreshing” the app, Jordan Broggi, EVP of customer experience and online at The Home Depot, told Retail Brew. News of the mobile app refresh comes as the company generated roughly $25 billion in annual revenue from its e-commerce business.

Home Depot continues to double down on digital innovation, even as broader market conditions shift. The housing market, which had a boom cycle in the Covid-19 era, is in a bit of a retreat and has been flat of late.

Nailing e-commerce: While Home Depot has taken significant strides in its e-commerce business, the retailer sees it as having a much bigger impact on connecting its online and in-store journeys.

“It is the front door to the Home Depot, and it powers so many journeys that cross between HomeDepot.com and our app and the physical store,” Broggi said during a session at Shoptalk. “Investing in that customer experience is really important for us.”

Investments in physical infrastructure and technology over the last few years have begun to show up in speed.

“Fifty-five percent of our deliveries on anything that we stock are now same-day or next-day, and that number was [about] 13% a few years ago,” Broggi said.

Meanwhile, the retailer has been using AI to streamline how customers discover, plan, and complete their projects. “We’re a project retailer, and a Home Depot shopping journey is often multi visits and multi items that people need to complete a project,” Broggi said. “We really do see AI playing a role in all of that.”

For a company that started out as perhaps an unlikely player in the e-commerce market, Home Depot reported 11% growth in e-commerce in Q4.

Window shopping for AI: On the agentic commerce side, Home Depot introduced Magic Apron, a suite of AI tools for customers, in early 2025. Magic Apron is focused on helping customers, but it’s one of many tools meant to be used to support humans. Home Depot sees it as a balancing act—some customers want AI help; others just want the search bar or a human.

The retailer is partnering with OpenAI, Anthropic, Google, and Microsoft to scale its AI-powered shopping experiences. “I think our approach has been, ‘Let’s experiment together. Let’s have a good strategic relationship,’” Broggi said. “It has to work for both sides to be successful.”

On the polarizing topic of the use of AI chatbots in retail, Broggi said Home Depot customers have been positive for the most part. “They like it when they like it,” he said. “If it can be helpful, and if it can be inserted in the right moment, it’s great. And we’ve got great examples of that, both pre-purchase on HomeDepot.com [with] Magic Apron.”

“Customers want to be helped, and they want to be helped in the right moment by the right tool,” Broggi added. “And if that’s a human, that’s a human, if that’s a chatbot, that’s a chatbot. It’s really about, ‘Can I be helpful in the moment?’”

Like many big-box retailers, Home Depot still relies on its stores and website when it comes to orders for its big and bulky items while it explores new AI shopping experiences as a new channel. The retailer maintains that AI will not replace the website or the store.

Ultimately, Broggi said, “We think there will absolutely be transactions that take place without any graphical user interface, because they’ll be agent to agent. Absolutely, that will play a role in the ecosystem.” However, he added, “we still have customers that want to call us and place orders. We have customers that want to go in the store. We have customers who want to shop on the website. I think it [agentic] will be one more experience that will exist in a whole lot of different experiences.”