How Rezolve AI is trying to build the future of agentic shopping

AI shopping agents are already making purchase decisions on behalf of consumers, and one company is betting that the brands plugged into its AI platform will get chosen over those that aren’t.

With more than 950 retail customers including Dunkin’ and BJ’s Wholesale Club, and an AI platform built on retailer-owned data to eliminate AI errors, Rezolve AI is positioning itself as the infrastructure layer for the emerging world of agentic commerce.

Unlike earlier generations of AI that primarily assisted with search and discovery, agentic AI is designed to act. It can consider options, make decisions and transact on behalf of consumers. This evolution is fundamentally shifting the very top of the shopping funnel and redefining how shoppers decide what to buy.

Rezolve’s enterprise AI platform, Brain Suite, uses traditional binary semantic search and probabilistic algorithms—in other words, a combination of AI and non-AI tools—to help retailers sell more effectively online.

Rezolve AI, founded in 2016, has been attracting a lot of buzz over the last 15 months because the “market,” as Daniel Wagner, CEO and chair of Rezolve AI, terms it, has begun to make sense of how to use AI models, and Wagner no longer has to explain to clients what he does.

“It’s great to be in the driving seat of a business that has that kind of momentum in a market that’s almost infinite in its potential,” Wagner told Retail Brew. “It’s bigger than the internet was.”

Rezolve AI reported $60 million in revenue in Q1 2026, more than its full-year revenue of $46.8 million in 2025. The company is tracking at roughly 17% of its $360 million full-year guidance after Q1, driven by growing enterprise adoption of its Brain Commerce, Brain Checkout, and Brainpowa products.

Breaking walls: Last week, the London-based company signed a partnership with India’s Tata Consultancy Services to scale agentic commerce for retailers. The company has also been in the news for an unsolicited bid to merge with Commerce.com to potentially create a $700 million-plus agentic commerce giant, as Bloomberg reported.

Online shopping is built for orders, not for shopping, Wagner said. That’s the larger problem Rezolve is hoping to address. “The old way of commerce is really not very good,” Wagner said. “It’s not a very good experience. All of us would prefer to talk to a great salesperson for that store than have to deal with navigating 40 items and shifting through pages.”

Agentic AI has the potential to understand what a customer means, not just the words they type, and eventually surface the right product at the right moment, personalized to how that individual shops.

That gap between how people actually shop and how e-commerce works is what Rezolve AI is trying to close.

“There is a shift change within e-commerce moving to what we’re doing, agentic commerce, and that’s happening now,” Wagner said. “I believe that e-commerce as we know it today is going to go the same way as mail order catalogs. Nobody’s going to use that anymore. It’s just a matter of time, and then all those types of e-commerce platforms would disappear.”

Wagner sees the US as a significant market for Rezolve. “It’s our biggest opportunity today, the largest commercial market in our situation,” he added. “Americans have always been early adopters of technology and early adopters of new ways of doing things. They’re very happy to embrace new technology, but they’re also very easy to get rid of it.”