Payment platform or accessories retailer? Cash App is blurring the lines with its latest product.

Do you sometimes wish you could make a payment using a magic wand? Well, your wish is Cash App’s command—except it’s not magic.

The payment application platform has launched an actual Cash App Wand that will let users make real-time payments at vendors. Connected to Cash App’s Visa card, the NFC-enabled keychain-sized physical payment accessory—that looks like a literal magic wand—aims to replace physical cards or even phones, doubling as a payment method.

Users can activate the Wand through the Cash App, linking it to their Cash App card. Once paired, it functions like the card, complete with fraud protections, transaction notifications, and the ability to instantly lock or unlock it through the app.

“Apple Pay and Google Pay made things more convenient,” Thomas Templeton, hardware lead at Cash App parent Block, told Retail Brew. “You don’t need your wallet, you don’t need your physical card; you can tap with your phone or your watch. But I think where we diverge in philosophy is that those made payments invisible.”

Instead, Templeton said, Cash App sees payments as an opportunity for self expression.

“Payments should be visible,” he said. “It should be fun, social, expressive.”

That strategy is also part of the appeal to younger consumers. According to the platform, 1 in 5 US teens already has a Cash App Card, while a recent company survey found that 38% of Gen Z consumers purchase collectibles, accessories, or limited-edition items like the Wand at least monthly.

Templeton added the company began questioning why payment products remained confined to wallets when consumers routinely use clothing, jewelry, handbags, and other accessories to express themselves.

“We want to take the best parts of the Cash App card—the visible, fun, social, personal aspects…and take it a step further,” he said. “How do we take it out of the wallet and put it out in the world?”

Cash App plans to release additional Tag designs in limited runs throughout the summer before broader availability later this year.

Templeton added that future partnerships—including with luxury retailers—could span brands that already manufacture physical products and those that don’t, potentially allowing payment technology to be embedded directly into accessories and merchandise.

“Having a sexy accessory that not only is for style and personality, but also serves a function of paying for stuff, will really resonate,” he said.