Consumer Behavior & Trends
Can the California fur ban be overturned?
Earlier this month, California’s fur ban went into effect, but opposition against it remains.
Cruelty-free and humane sourcing claims are gaining consumer weight. Coverage of how animal welfare standards are influencing product development, labeling, and shopper trust.
Earlier this month, California’s fur ban went into effect, but opposition against it remains.
There are some exceptions for religious communities.
Companies had been making the switch from fur-fur to faux fur before Gov. Newsom signed the dotted line.
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